Case Study
Payterra
Brand Identity · Fintech · 2024
A modern fintech brand built to communicate trust at scale — from first impression to every touchpoint.
Client
Payterra
Service
Brand Identity
Year
2024
Deliverables
Logo · Style Guide · Business Card · Letterhead · Email Signature · Social Assets
Overview
Payterra needed a brand identity that communicated trust and modernity in equal measure. The existing visual language felt dated and inconsistent across touchpoints. We built a system from the ground up.
The Work
The Work
01
Logo system
Primary mark, wordmark, and lockup variants — built for every surface from app icon to billboard.
02
Color & typography
Deep navy anchored by electric blue — authoritative but approachable. Inter, set tight.
03
Business card
Minimal, dark, immediate. The card does the talking — no clutter, nothing to explain.
04
Letterhead & collateral
Clean document system built for correspondence that reflects the brand's precision.
Brand Mark
Color Palette
Deep Navy
#061829
Midnight
#0D2D58
Electric
#4272ED
Pure White
#FFFFFF
Pale Blue
#E8F0FE
Typography
Primary typeface
Aa
Inter
The future of financial infrastructure
Move money across borders without the friction. Payterra connects businesses to global payment rails — fast, reliable, and transparent.
Weights used
400 · 500 · 600 · 700
Type scale
12 · 14 · 16 · 24 · 40 · 64px
Results
10days
From brief to final delivery
2rounds
Feedback rounds to final approval
6pieces
Brand collateral delivered
“Zolwiz delivered a brand identity that made our product look like it belonged in a completely different league. The async process meant I could review everything on my own time — no rushed calls, no noise.”
Arjun Mehta
Founder, Payterra
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